油管抄袭抖音短视频在美国推出“油管短视频”,遭美国网友吐槽
2021-03-10 岸在那 34910
正文翻译
YouTube’s TikTok clone, “YouTube Shorts,” is live in the US

油管抄袭抖音短视频在美国推出“油管短视频”

US users can now upload and view one-minute videos in a swipe interface.
RON AMADEO - 3/2/2021, 3:06 AM

美国油管用户现在可以在滑动界面上传和查看一分钟的视频。
隆.阿玛迪奥2021年3月2日


YouTube's clone of TikTok, "YouTube Shorts," is rolling out to the US as we speak. The feature launched in India this September and was first spotted on US devices by XDA Developers. Just like TikTok, Shorts lets users make and share bite-sized, one-minute videos, and users can swipe between them on the mobile app.

抖音短视频的油管克隆版有关短视频 "YouTube Shorts"正在美国推出。该功能于今年9月在印度推出,并由XDA Developers首次在美国设备上发现。和抖音一样,油管短视频可以让用户制作和分享一分钟大小的视频,用户可以在移动应用上滑动它们。

The YouTube Shorts section shows up on the mobile apps section of the YouTube home screen and for now has a "beta" label. It works exactly like TikTok, launching a full-screen vertical video interface, and users can swipe vertically between videos. As you'd expect, you can like, dislike, comment on, and share a short. You can also tap on a user name from the Shorts interface to see all the shorts from that user. The YouTube twist is that shorts are also regular YouTube videos and show up on traditional channel pages and in subscxtion feeds, where they are indistinguishable from normal videos. They have the normal YouTube interface instead of the swipey TikTok interface. This appears to be the only way to view these videos on desktop.

有关短视频部分显示在油管主屏幕的移动应用部分,目前有一个 "测试版 "标签。它的工作原理和抖音一模一样,推出了全屏垂直视频界面,用户可以在视频之间垂直滑动。正如你所期望的那样,你可以喜欢、不喜欢、评论和分享一个短视频。你还可以在短视频界面点击一个用户名,查看该用户的所有短视频。油管短视频的变化在于,短片也是常规的油管视频,并显示在传统频道页面和订阅源中,它们与普通视频没有区别。它们拥有正常的油管界面,而不是刷屏的抖音界面。这似乎是在桌面上观看这些视频的唯一方式。

A big part of TikTok is the video editor, which allows users to make videos with tons of effects, music, filters, and variable playback speeds that contribute to the signature TikTok video style. The YouTube Shorts editor seems nearly featureless in comparison, offering only speed options and some music.
TikTok only has ~40 million users in the US, but worldwide, it's expected to hit 1 billion users in 2021, according to App Annie. The majority of those users are from TikTok's native country of China, where there are 400 million daily active users.

抖音的一大特色是视频编辑器,用户可以用它来制作具有大量效果、音乐、滤镜和可变播放速度的视频,这也是抖音标志性的视频风格。相比之下,油管短视频编辑器似乎几乎没有什么功能,只提供速度选项和一些音乐。
根据App Annie的数据,抖音在美国只有约4000万用户,但在全球范围内,预计2021年将达到10亿用户。其中大部分用户来自抖音的祖国中国,中国有4亿日活跃用户。

YouTube is the world's biggest video platform, and the site's go-to plan for swatting down upstart competitors with a new video format is almost always to clone them. YouTube most famously did this in 2015 when it launched YouTube Gaming, a livestream gaming platform in the vein of Amazon's Twitch.tv. The standalone YouTube Gaming interface was shut down after four years, but the livestreaming and chat features caught on with several different communities, and there is still a small live-gaming community on YouTube. In 2017, YouTube set its photocopiers loose on Snapchat and created YouTube Stories (originally launched as "YouTube Reels"), which let channels create short upxe videos that disappear after seven days. Now it's targeting TikTok with these one-minute videos. Facebook has also gone after TikTok with Instagram Reels.

油管是世界上最大的视频平台,该网站用新的视频形式来扫荡新晋竞争者的首选计划几乎就是克隆他们。油管最著名的做法是在2015年推出了油管游戏频道,这是一个与亚马逊的Twitch.tv一脉相承的游戏直播平台。独立的油管游戏界面在4年后被关闭,但直播和聊天功能却在几个不同的社区中流行起来,目前油管上仍有一个小型的游戏直播社区。2017年,油管在Snapchat上放出了复印机,并创建了油管故事频道(最初推出的是 "YouTube Reels"),让频道创建更新短视频,7天后消失。现在它的目标是抖音了,抄袭这些一分钟的视频。非死不可也抄袭抖音,搞起了Instagram Reels。

YouTube Shorts first launched in India in September—a smart move, since TikTok has been banned in India since June. With no competition from the incumbent in India, YouTube Shorts has taken off in the country, with YouTube recently announcing Shorts was getting "more than 3.5 billion daily views." TikTok is owned by the Chinese company ByteDance, and that earned it (and 100+ other Chinese services) a ban in India. TikTok was under attack from the Trump administration, too, and for a time we were expecting it to be purchased by Oracle. After losing the election, the Trump administration lost interest in TikTok, and now it seems that the company will be able to continue operating in the US.

油管短视频于9月首次在印度推出--这是一个明智之举,因为抖音自6月起在印度被禁止。由于在印度没有现成的竞争者,油管短视频在印度已经起飞,油管最近宣布其短视频的 "日浏览量超过35亿次"。抖音由中国公司字节跳动拥有,这让它(以及其他100多个中国服务)在印度遭到了禁令。抖音也受到了特朗普政府的攻击,我们一度期待它能被甲骨文收购。输掉大选后,特朗普政府对抖音失去了兴趣,现在看来,这家公司将能够继续在美国运营。

评论翻译
ERIFNOMI Ars Scholae Palatinae
Some of my subs have been doing these for awhile. I really hope YouTube will do something to separate shorts from normal content. But based on how they're unable to separate YouTube Music from YouTube (even though they provide that as an option), I'm not holding my breath.

我关注的一些博主已经做了一段时间的这些油管短视频。我真的希望油管会做一些事情,将短片与正常内容分开。但基于他们如何无法将油管音乐分离出来(即使他们提供了一个选项),所以我也不抱太大指望了。

PoweredByHentai Ars Scholae Palatinae
I give it a year and a half before Google pulls the plug on this.

我给它一年半的时间,谷歌就会取消这个油管短视频。

Aachen Ars Centurion
It will long live on in the cluttered jumble of long- and short-form videos that result from the implementation of this copypasta.

如果就这么抄袭的话,它将长期生活在杂乱无章的长短视频混乱中。

cwsars Ars Scholae Palatinae et Subscxtor
I guess 60 seconds of video is now worth 140 characters.
However, I don't expect this new service to be around for long: it will be gone shortly, even.

我觉得60秒的视频也就够说140个字符。
然而,我并不指望这项新服务会存在很久:它将很快消失。

MisterGrumps Ars Scholae Palatinae et Subscxtor
Most mobile phones record at 30fps. 60 seconds * 30fps * 1000 words * 4.7 average characters per word = 8,460,000 characters per youtube short.
That many characters = 60,428 tweets.
I think its safe to say that the exchange rate of words to pictures needs to be adjusted.
Edit: Took me longer to write this comment than it will for Youtube to cancel shorts.

大多数手机以30帧的速度录制视频。60秒*30帧*1000字*平均每个字4.7个字符=8,460,000个字符,这就是每个短片的字符数。
这么多字符=60,428条推文。
我想可以说,文字与图片的比率需要调整。
我写这条评论的时间比油管取消短视频的时间还长。

wechat_user Smack-Fu Master, in training
lol nobody is tempting tiktokers with these shitty knockoffs. the media hyped up instagram reels only for that to fall flat on its face.

哈哈哈,油管这些低劣的短视频仿制品诱惑不了抖音用户,媒体大肆宣传Instagram Reels,结果却让人大跌眼镜。

50me12 Ars Tribunus Militum
I'll take this over TikTok ... for now.

然而我现在就要用这个油管短视频取代抖音了,至少目前如此。

viscious+ars2 Ars Centurion
The article has been up for 10 minutes already and goggle still hasn’t canceled this product yet. Maybe there is hope for this one.

这篇文章已经上了10分钟了,谷歌还是没有取消这个产品。也许是因为这个还有希望。

EPLYMAR 2, 2021 3:24 AM
Yeah, I find it actually rather annoying. I prefer a 10-15 minute video that actually explains stuff in context over the <1 minute "look at this guys" crap.

是的,我也觉得短视频其实挺烦人的。我更喜欢一个10-15分钟的视频,能实在解释一些东西的内容,而不是不到1分钟的 "看看这个家伙 "的垃圾视频。

Dhalgren Wise, Aged Ars Veteran et Subscxtor
Really wish they'd put them on a separate app...

所以我真切希望谷歌单独出一个短视频APP好了。

Up +19 (+19 / 0) Down
I never understood why youtube never did anything to support vertical video. Boxing it in 16:9 is ridiculous. Okay in 2005 but not 2015. "Vertical video is bad" is a very lazy excuse to not handle it.

我一直不明白为什么油管从来不做任何事情来真正支持短视视频发展。把它装在16:9的格子画面里是可笑的。在2005年还好,但在2015年就不行了。"短视频不好 "只是“不想好好做”的一个非常懒惰的借口。

T018 Smack-Fu Master, in training
So, lets make sure I follow the logic here.
The algorithm stopped making short videos profitable so many creators started making longer form content and now Youtube is trying to make short videos a thing to compete with Tik-Tok.
Alright then but, how does the revenue model work for the creators here?
I also assume from the phrasing this is a mobile only product, but the media is all just on youtube as well or did I mis-understand how this is setup

所以,让我说说我的逻辑吧。
算法让短视频不再有利可图,所以很多创作者开始制作长视频。现在油管想让短视频成为与抖音竞争的对手。
那好吧,但是,这里的创作者的收入模式是怎么算的呢?
我也假设从他们措辞来看这是一个移动产品,但媒体内容都只是在油管上,难倒是我误解了如何设置成移动的?

kvndoom Ars Tribunus Militum et Subscxtor
I'm in for 12 months till the end is announced, and 3 more before it's dead.

我打赌12个月就会宣布关停,然后再过3个月就彻底死翘翘了。

Smartyflix Smack-Fu Master, in training
I hate where media and technology are going. YouTube is full of an endless stream of derivative crap chasing algorithms, Facebook is nothing but a constant stream of influence marketers, and Tik-Tok is people creating garbage meme material to get attention. And all of it is in the pursuit of overstimulating our lizard brain to watch ads in order to get our next drip of video drug.
Props to the creators out there spending time to make real content that ends up getting 43 views because YouTube doesn't like promoting long-form video content.

我讨厌媒体和技术的发展方向。油管上充斥着无休止的追逐算法的衍生垃圾,非死不可不过是源源不断的影响力营销者,而抖音则是人们创造垃圾的Meme素材来获得关注。而这一切都在追求过度刺激我们的大脑看广告,以获得下一滴视频毒剂。
我赞成除此之外的创作者花时间制作真正的好内容,但是最后却只获得43个浏览量,因为油管不喜欢推广长篇视频内容。
原创翻译:龙腾网 http://www.ltaaa.cn 转载请注明出处


lewax00 Ars Praefectus et Subscxtor
I want the opposite: I wish they'd stop trying to make them separate. The existing player handles short videos just as well as it handles long videos, why does there need to be a separate UI?

我想要的是相反的事情。我希望他们不要再把它们分开了. 现有的播放器处理短视频和处理长视频一样好,为什么需要一个单独的用户界面?
原创翻译:龙腾网 http://www.ltaaa.cn 转载请注明出处


peterford Ars Tribunus Militum et Subscxtor
How do we stop the tech giants doing this?
The cost to them of cloning a competitor's software is vastly less than the competitor's cost of cloning the scale, reach and awareness - and that's one of the reasons (along with simply buying competitors due to lax anti-trust enforcement) we end up with in the current situation.
But I don't think you can copywrite, trademark or patent something like this? I'd actually support this if (it's a big if) it could be tightly locked down and time limited. I know that's wishing for the moon, so I return to my original question.

我们如何阻止科技巨头们这样做?
对他们来说,克隆竞争对手的软件的成本远远低于竞争对手实现规模、覆盖面和知名度的成本--这也是我们最终陷入目前局面的原因之一(还有由于反垄断执法不严而简单地收购竞争对手)。
但我不认为你可以抄袭,商标或专利这样的东西。如果(这是一个很大的假设)它能被严格锁定并有时间限制,我实际上会支持这个。我知道这是在奢望,所以我只能回到我最初的问题了。

publicfacingusername Smack-Fu Master, in training
YouTube desperately wants to be a social network. But I don't want YouTube to be a social network. I don't follow influencers, I subscribe to content that I'm interested in. I don't want to see posts by my "favorite" channels, I don't want to see a feed of upxes about a channel, I don't want to see stories by creators, I don't want to see short-form content from them, I don't want to know information about their personal lives, I don't want to comment on their videos, I don't want to join their community. I want to watch the long-form content I enjoy, uploaded by the person who makes it, end of relationship. I'm even willing to watch ads to get it!

油管极力想成为一个社交网络。但我不想让油管成为一个社交网络。我不关注有影响力的人,我只订阅我感兴趣的内容。我不想看到我 "最爱 "的频道的文章,我不想看到一个频道的更新信息,我不想看到创作者的故事,我不想看到他们的短篇内容,我不想知道他们的个人生活信息,我不想评论他们的视频,我不想加入他们的社区。我想看我喜欢的长篇内容,由制作者上传,仅此而已。我甚至愿意看广告来获得它!

fenncruz Ars Praetorian et Subscxtor
How is this meant to be different to YouTube stories (those other short YouTube clips?). I guess we know it's a Google product as there are already two different implementations that are inferior to the original product (normal YouTube).

这和“油管故事”(那些其他的油管短片?)有什么不同?我想这应该是谷歌的产品,因为已经有两种不同的实现方式,却比原来的产品(普通YouTube)要更差。

chenxiaolong Seniorius Lurkius
I'm not a huge fan of this since I primarily watch longer form content on YouTube. So far, it seems like all the videos are vertical too (at least in my subscxtion feed), which looks pretty terrible with the letterboxing in the desktop 16:9 player.

我不是一个短视频的大粉丝,因为我主要在油管上观看较长形式的内容。到目前为止,似乎所有的视频也都是垂直的(至少在我的订阅源中),这与桌面16:9播放器中的字母框配合看起来非常糟糕。

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